Dorset Chamber LSIP

Case STudy | Dorset Chamber LSIP

using focus groups to validate research

Client problem

Stage one of the LSIP gathered insights from a diverse array of employers in Dorset and developed an action plan. Stage two’s aim was to validate and refine the key findings from the research conducted over the past 18 months.

Objectives

Validate previous research, gather real-world industry insights, identify key workforce challenges, assess skills gaps, and ensure the LSIP aligned with business needs across five key sectors.

Approach

To validate and refine the research, Runway employed semi-structured, face-to-face focus groups. These discussions were moderated, recorded, transcribed, and then subjected to in-depth thematic analysis. This methodology allowed for rich, qualitative insights and facilitated a deeper understanding of complex workforce challenges.

Research implications

Focus groups enabled Runway to uncover in-depth, context-rich data that would have been missed using more traditional methods. The LSIP’s findings have driven strategic initiatives, including:

The development of tailored, training programs designed to address the exact needs identified by employers.
Training centres in Weymouth and Poole to better meet regional needs.
Educational offerings to better reflect the real-world skills demanded by employers, supporting economic growth in Dorset.

Findings

The focus groups identified critical skill gaps across key sectors and developed the primary research. Employers emphasized the need for practical training, particularly in digital design, problem-solving, and leadership. Adaptability and communication skills were also deemed essential alongside technical expertise. Specialised training in areas like dementia care and a focus on leadership development at all levels were highlighted. Employers called for flexible and relevant training solutions to address these shortages and improve workforce retention

Why Focus Groups Matter

Focus groups provided in-depth insights that traditional methods couldn’t capture. Through discussions, we uncovered nuanced perspectives on skills gaps, recruitment challenges, and workforce needs. This qualitative approach validated assumptions and improved the accuracy of the LSIP’s action plan, grounding it in real-world employer feedback.