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Move from a Follower to a Market Leader

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Follower to a market leader
Don't guess know it

Don't guess, know it

...based on evidence, because luck alone can only take you so far.

Time for a business reset

Time for a business reset

War, Brexit, Covid and the cost of living. Businesses have been broadsided. Get trading back on track.

Make customers stick

Make customers stick

Find out what makes your customers tick. Then leverage those insights to create a customer-centric business that both attracts and retains them.

The Difference

Market Follower

Market Follower

  • Surface level understanding of the customer
  • ‘Spray and pray’ campaigns using minimal data
  • Focused entirely on acquiring new customers
  • Leveraged via constant increase in website traffic
  • Revenue focused
Market Leader

Market Leader

  • Deep understanding of customer segments
  • Test & Learn campaigns backed by data collection and analysis
  • Focused on acquiring and retaining customers
  • Leveraged via quality traffic, conversion, average order value, cross sell and retention
  • Customer Lifetime Income (CLI) focus

WATCH: Our approach in three videos

Video

Unfair Advantage

If you put customer needs at the heart of what you do, you won't go far wrong at winning more of them and keep the competition at bay
Video

Divide & Conquer

By recognising the differences between customers you are going to increase their satisfaction and streamline the delivery of your product or service
Video

Test & Learn

De-risk the growth of your online strategy by running experiments and let data guide you on the best approaches to take

Partnerships & Programmes

A new partnership with a client calls for one of our programmes. This is how we work best, getting right under the bonnet from day one. Take a look at our 'Programmes' page to find out what they entail and see which is the best fit for you.

Light

Experimentation

Light

Start uplifting your digital experience

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Light

Experimentation

Pro

Scale easier with an enhanced digital experience

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Light

Experimentation

Optimum

Own your market with the best digital experience

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All Programmes
Make customers stick

The cost of not doing it.

Past experiences have taught us that when your growth plan isn't built on data, you miss chances, waste resources and leave your customers unhappy.